The Sun - presentation analysis

There is another part of my analysis of presentation devices for question 2 for GCSE exam. I think that I have learnt more about how to tackle this problem. In my opinion, the best is to start naturally - as if you are presented with a paper and try to figure out what it is all about. 

I would start with quick reading, so you understand the subject, then I would write it this order:
  • the picture (the big picture always attracts us first)
  • the caption - it anchors the meaning
  • the title (if really big we may change the order)
  • the subheading
  • all other features of the text (layout, bullet points, colours, subtitles, everything apart from the language in the text itself)
  • brif summary of the context - do the features link to the text and how (still not sure about 'how')
I am not very disciplined but I suggest that keeping PEE in mind would help.
Point: The headline is written in sans type of font (evidence on the paper - no evidence in this situation). Explanation: That kind of font looks modern, informal and is usually used in articles in tabloids or aiming the young audience. 


At first glance, the picture seems to be the realistic shot from some pupular event, and that is lodged in the reader's mind from the beginning. It attracts the reader's attention to examine the other features. Two young men are looking directly into the reader's eyes, and they look like celebrities, so the young reader want to know more about them and the event. Embracing in a hug, they are not very similar, there is a contrast in their appearance.

The man on the left is slightly bent, and that is why his eyes look bigger, so the reader has an impression that he is an honest, nice lad. The second man is a little in the back, with his arm on the other man's shoulder - he looks like a winner, and the reader has the impression that he took an advantage of the situation somehow. He shows his thumb up and that further indicate his superiority at that moment. Aditionally, he wears some sort of sport gear that suggest that he belongs to the team of the fighter who won the fight. In the background there is the crowd of people and journalists, creating the contrast betweet two man and them. Behind the man on the right, there is the spotlight, what may suggest that he has stolen fame from someone else. On the left, a man with the shades suggests strong security measures taken during the event. But the man is not looking at the lads, did they get over with something?

The answer is in the caption: a man who pose with a celebrity is called a blagger. Short and very informative text confirms the reader suspicious, and the title adds more information. First we see 'Exclusive' - a big word in red, so the reader is informed that nowhere else he can learn about this event. It is calling to excusivity, and the audience is flattered and eager to read more.

The headline uses sans font, is short and monosyllabic and quite a riddle*, this type of titles enhance the young audience interest by indicating that there is something for the young generation and not serious or formal. The headline and subheadline with the line of exclusive add a bit to the riddle - two average lads from Essex used the trick to illigally watch the match, which tickets were sold for lots of money. How did they do that? Now time to read the whole article.

As the article is not free on line to read, I cannot write how all these features are link to the text.

* After some consultations, I now knew that the headline is a pun based on the soap opera:
The Only Way is Essex. Real-life soap focusing on a group of Essex characters.

Therefore, the headline uses a pun to make the title funny, indicating that the story is funny and the lads quite clever, also indicates the heros: May(weather) as a winner of the match and Essex as the home of the man, who in fact won the media attraction. Well done, lads, and others may learn their tricks. :)

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