Writing about features

Writing about posters is similar to writing about the features of articles. I am going to write about a poster, using some useful vocabulary for that purpose.

The first thing 
that strikes me about the poster is an image in a shape of a droplet that connotates the water, indispensable to life.  But, the droplet is not blue, as we could expect. It is red, but not such bright red that symbolise a threat. Inside, there is a white shape of a mother with her little baby, and this forms the visual focal point of the poster that immediately attract attention.

When you look closely 
at the droplet then you realise that it is also a shape of a woman expecting a baby. 
The droplet with red and white colours implies the meanings that bring the connotations of life, motherhood and vitality. It instantly evokes positive reactions and very warm feelings. We are ready to explore the poster in detail to know its purpose. 

Our warm feelings are enhanced by the warm shade of red with its connotations of fire, warm and love: home. The image also resembles a decoration for a Christmas Tree, the time of exchanging gifts or gifts given by Santa Clause. 

The purpose of the poster with all these images and their connotations is explained in one sentence - on which symbolically - the droplet hangs. This is the visual message of this poster: someone's life could be in danger, and you may help. 

The writing addresses the reader directly by using a command: 'Give blood'; this is intended to make the poster personal and its message urgent. The purpose of the command is further explained in the line below: 'for those who give life'. This is directly relevant to the reader because everyone has a mother. The sentence sounds like a slogan or a short poem: Give blood // for those // who give life; it may be a haiku, with a very profound meaning and that is why it makes such a huge impact on everyone seeing the poster. 

Apart from this sentence, there is very little writing on the poster. There are two logos at the bottom of the poster, to the left the name of the event with an 0 replaced by the droplet from the poster, and to the right - the logo and name of the host of the event. 

The poster appeals to the audience through many symbols, a short sentence and the colours. It uses Serif font that is traditional, mature and formal, but it also uses short monosyllabic words, aiming at the general adult public. The tone of the poster is serious and honest, and the reason for that are the colours used in it and the simplicity of the design. 


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